Marketing Cloud

Query patterns, performance pitfalls, and the SQL we actually run against Marketing Cloud Data Extensions in production.

Server-Side JavaScript in Marketing Cloud — what works, what blows up at scale, and the patterns we reach for in CloudPages and Code Resources.

Personalization, lookups, and the AMPscript idioms that survive a hand-off. Anchored to the kinds of email logic that ship every day.

Setup decisions you only get to make once: Business Units, Sender Authentication, Send Classifications, Data Extension architecture.

Einstein for Marketing Cloud, Agentforce, and calling external LLMs from CloudPages — what each AI surface is actually good for, where they bite in production, and the decision of when to reach for Agentforce versus an external model.