01 / DATA 360

Data 360

Foundation

Production note
Data 360: principles from production
The principles Cleon applies to every Data 360 build — model first, identity as a business decision, freshness as a feature, agent-ready as a property of the model. A synthesis of official guidance, community practice, and production experience.

By topic

Data Architecture
8 articles
The data model decisions you live with for years: DLOs, DMOs, mapping, data spaces, relationships, keys. The architecture every other Data 360 surface — and every agent grounded on it — depends on.
Ingestion
8 articles
Getting data in: Data Streams, connectors (CRM, Marketing Cloud, S3, web/mobile SDK), the Ingestion API, and refresh modes — full vs incremental and when each one bites.
Identity Resolution
8 articles
Match and reconciliation rules, the unified individual, and the difference between a profile that resolves cleanly and one that silently merges two customers into one.
Segmentation & Activation
8 articles
Building segments that hold up, activating them where they do work — including back into Marketing Cloud Journeys — and the data actions that make activation real-time.
Query & Insights
8 articles
Data 360's SQL dialect, Calculated Insights, and the Query API. The bridge from the SQL you already write in Marketing Cloud to the queries that run over the unified data model.